By Allison Watkinson
TLL Reporter
Nissin Foods Hot & Spicy Fire Wok ramen brand has been named an official sponsorship partner of World Wrestling Entertainment.
As an official WWE partner, Hot & Spicy Fire Wok will receive prominent exposure across numerous WWE assets and programming.
This includes serving as the presenting partner for WWE’s recent Men’s Elimination Chamber live match, which took place on March 1 at the Rogers Centre in Toronto.
The Elimination Chamber match featured epic battles between WWE stars like Logan Paul, Seth Freakin Rollins, Drew McIntyre, CM Punk, Damian Priest and John Cena.
“Nissin Foods is home to a variety of classic brands, and we are excited for Hot & Spicy Fire Wok to present Elimination Chamber to a worldwide audience,” said TKO Group Holdings EVP, Grant Norris-Jones.
In addition to the Elimination Chamber, the brand will be featured across numerous avenues such as WrestleMania 41, WWE Raw and SmackDown, WWE Playback and more.
The licensing activation is also giving fans a chance to win an all-expenses paid trip to the WrestleMania 41 event in Las Vegas, through a limited-edition sweepstakes titled ‘Can You Handle The Heat’.
“WWE fans crave intensity and excitement, and we’re bringing that same fiery thrill to their taste buds with Hot & Spicy Fire Wok,” said Nissin Foods USA SVP, Priscila Stanton. “Whether you’re a fan of WWE or someone who craves bold flavors, our Hot & Spicy Fire Wok line delivers an unmatched spice experience that will pair perfectly with Elimination Chamber and WrestleMania 41.”
As an additional layer of the collaborative partnership, Hot & Spicy Fire Wok recently released a line of ramen with limited-edition packaging that features WWE champions, Seth Rollins and Liv Morgan.
The Hot & Spicy Fire Wok bowls and packets are available online and in-store at retailers across the U.S.
Initially established in 1958 by Momofuku Ando, Nissin Foods is a global instant ramen company that offers a wide range of convenient and affordable Asian-inspired meals.
Part of TKO Group Holdings, World Wrestling Entertainment is an integrated media organization that creates and delivers professional wrestling content to audiences around the world.
The company offers an extensive selection of family-friendly entertainment through its TV programming, live events, digital media and publishing platforms.