By Allison Watkinson
TLL Reporter
Hunter Price has been selected as the consumer product partner for the licensed L.O.L. Surprise! Loves Crayola collaboration in the UK and European regions.
The L.O.L. Surprise! Loves Crayola collaboration will include an extensive collection of products across a wide range of retail categories such as playsets, accessories, bags, games, beauty, homewares, lifestyle and more.
The Hunter Price design team has developed the collaboration’s debut collection with inspiration from both Crayola and L.O.L. Surprise’s brand markers, color schemes and iconography.
“The L.O.L. Surprise! Loves Crayola collaboration with Hunter Price broadens the avenues for children in the UK to unleash their creativity and colorfully express themselves,” said Crayola licensing director, Rob Spindley. “These resourceful offerings will seamlessly integrate with Crayola’s existing line-up, fostering more avenues to ignite and captivate young imaginations. We eagerly anticipate delivering an abundance of these delightful experiences to consumers.”
The L.O.L. Surprise! Loves Crayola collection from Hunter Price features toy and craft products like notebooks, journals, stationary, puzzles, slime toys, stickers, stencils, doll house creation kits, bracelet making kits and hair accessories.
The licensed products will also include a wide range of back-to-school sets, bags, home décor, cosmetics and lifestyle accessories.
The L.O.L. Surprise! Loves Crayola collection from Hunter Price has been featured at the business-to-business trade shows in London and Nuremberg.
“Our collaboration culture runs throughout our creative core of the business and it’s partnerships like these where we believe we really come into our own.” said Hunter Price co-CEO, Jeremy Winburn. “Together, we’re exploring the possible through purposeful brand collaborations; empowering creativity to develop collections which continue to add value to brands, retailers and consumers,” added Winburn. “The feedback we’ve received so far has blown us away and fuelled our own creative play approach for the future.”
The debut L.O.L. Surprise! Loves Crayola collection is scheduled to launch this summer at select retail locations throughout Europe.
A subsidiary of Hallmark Cards, Crayola is a global art supply company that focuses on creative expression products, activities and experiences for children and families.
Hunter Price International is a product development and supply company that specializes in manufacturing and distributing branded toys, accessories, lifestyle, stationery, and crafting products.
The owner and licensor of L.O.L. Surprise!, MGA Entertainment is a privately-held toy and entertainment company that creates a wide range of branded consumer products and entertainment content.
In addition to L.O.L. Surprise!, MGA’s portfolio includes brands and IP such as Little Tikes, Rainbow High, Bratz, MGA’s Miniverse, Fluffie Stuffiez, Na! Na! Na! Surprise, and Zapf Creation.
Hunter Price Named Product Partner For L.O.L. Surprise! Loves Crayola Collaboration
