By Allison Watkinson
TLL Reporter
I’m The Chef Too! recently entered into a multi-year licensing agreement with Mattel for a collection of educational Barbie baking kits.
I’m The Chef Too! is a monthly subscription and adventure kit company that specializes in at-home baking kits that incorporate STEM educational learning concepts.
The I’m The Chef Too! product line currently includes more than forty different varieties of themed educational adventure kits. Each kit includes a different recipe and STEM activity such as edible erupting volcano cakes, cupcake geodes, galaxy donuts and more.
Each item from the new collection of Barbie x I’m The Chef Too! baking kits will explore a variety of themes based on STEM education and the arts.
“I’m The Chef Too is excited to be showcasing and celebrating Barbie’s growing acknowledgement of diversity, equity, and inclusivity over the years,” said CEO, Lisa Wallace. “Creating an experience for families to bake with Barbie and her friends, allows children to imagine everything they become. We are honored to be a part of that!”
Each kit included in the licensed collection will emphasize the Barbie brand’s slogan, You Can Be Anything, throughout its packaging and products.
The co-branded, limited-edition baking kits will be available for purchase individually and as multi-product bundles through the official I’m The Chef Too! website.
The owner and licensor of the Barbie doll franchise, Mattel is a global toy and entertainment company that represents an extensive portfolio of wholly-owned and licensed brands and IP.
Specializing in children’s and family entertainment, the company offers a wide range of content, products and experiences. This includes toys, consumer products, interactive games, movies, digital experiences, TV, music, live events, experiential entertainment and more.