Semaphore Licensing has signed up a hugely influential TikTok star, who promotes toy products to more than 9 million followers.
Faye is a model and actress who migrated to TikTok, creating short videos about various toys and games, and who has become one of the platform’s top stars.
Recognizing Faye’s massive influence with toy shoppers among TikTok’s audience, Semaphore says it was a no brainer to sign the burgeoning social media star.
“With over 9.1 million followers on TikTok, Gabi Faye is known for her unique toy content,” the company said. “As the first international new media star to join Semaphore’s portfolio, Gabi Faye is a part of the licensing firm’s evolution, which is dedicated to upping the ante by curating licensing deals that transcend perceived barriers. Pairing rule breaking talent that defy the status quo with licensing partners and retailers who are revered for raising the bar in their industry, Semaphore is setting the new standard for licensing excellence.”
Semaphore does a lot of its work creating successful licensing opportunities for products distributed at large, global retailers like Sephora, Target, Amazon, and Walmart. CEO Michael Bienstock says working with Faye is a natural fit for the company’s work around toys and games.
“We’re the firm creators work with who want to take their brands to the next level,” said Bienstock. “Our family of companies supports them through all levels of their growth. Gabi Faye is an inspiring addition to our talent portfolio and we’re looking forward to adding additional international stars.”
Semaphore, which now comprises a family of companies, was founded in 2002 and has grown exponentially over its 19-year tenure to include an innovative suite of services including accounting, tax preparation, payroll, insurance, brand and licensing management.