By Allison Watkinson
TLL Reporter
IPlayCo has signed a licensing partnership with Rovio Entertainment for a new line of Angry Birds-themed experiential attractions.
Angry Birds is a global entertainment brand which first launched in 2009 as a popular mobile game.
Using its initial success, the brand expanded to include a wide range of licensed consumer products, animated content, feature films, spin-off games and location-based entertainment.
The new Angry Birds x IPlayCo attractions include a range of features such as interactive game-based elements, media-guided AV interaction, large play areas and more.
The licensed attractions are called Attack on Pig City: Ballistic Adventure, Protect Bird Village: Tag Active Experience, and Angry Birds Inflatable Bounce park.
“We are excited about this partnership as it is a fantastic fit to encourage activity and movement for kids through gamified experiences, which is at the core of the Angry Birds brand,” said Rovio head, Katri Chacona.
IPlayCo is a global family entertainment company that specializes in amusement park installations, themed attractions and location-based activities.
The company’s product portfolio includes a wide variety of high-quality interactive playgrounds, tag arenas, trampolines, adrenaline parks and more.
“Iplayco is extremely excited to have these newly licensed Angry Birds attractions available worldwide to our client’s base,” said IPlayCo president, Scott Forbes. “We will be showing the new products at the upcoming DEAL trade show in Dubai in March.”
The licensed Angry Birds attractions are available now to location-based and themed entertainment venues around the world. Additional Angry Birds themed offerings are currently under development by the IPlayCo company.
The licensing partnership with IPlayCo was facilitated by global licensing specialist IMG on behalf of Rovio and the Angry Birds franchise.
Best known for the Angry Birds brand, Rovio Entertainment is a global company that creates, develops, publishes and licenses mobile gaming franchises.
In 2023, Rovio Entertainment became a subsidiary company of Sega Europe Limited through an acquisition agreement of more than 90 percent of Rovio’s issued and outstanding shares.
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