The lifestyle brand Iscream is launching a new line of Care Bears products and accessories, under an agreement signed with licensor Cloudco Entertainment.
Iscream says it will be launching a full-scale Care Bears line of accessories by fall 2021. The full line of products will feature bright, cheerful and fun prints, and every fan’s favorite Care Bears characters on items both large and small. Products will include plush sleeping bags and blankets, onesies and other children’s apparel, backpacks, luggage, pillows, beauty items, stationery, and much more.
“Iscream’s goal has always been to share fun, happy products with people of all ages,” said Jennifer Mines Kamen, Vice President of Iscream. Care Bears iconic imagery and positive messaging is in perfect alignment with our brand, and we are overjoyed to present our new Care Bears collection, launching in fall 2021.”
The Iscream brand is well-known for perfectly combining colorful, fun, adorable designs, and cozy comfort with products that make life brighter. Iscream seeks to give kids of all ages quality, ordinary, everyday lifestyle products that are made extraordinary, fun, and truly allow for self-expression and joy.
“Collaborating with partners that represent sharing, caring, and friendship throughout their collections is very important to us,” emphasizes Cristina Villegas, Vice President of Licensing for North America for Cloudco Entertainment. “Iscream shares our love for rainbows, sunshine, and magic, and that shines through in each piece of the Care Bears’ collection. We couldn’t be more excited to share these fun, colorful products with our fans this fall.”
First introduced to the world in 1982 through consumer products and greeting cards, Care Bears soon became a beloved household name with a series of their own television shows and feature films. Over the decades, Care Bears has grown into one of the world’s most enduring and endearing children’s properties and will be celebrating 40 years of sharing and caring in 2022. The love for these huggable friends from Care-a-Lot now spans across generations with the launch of 2D animated series, Care Bears: Unlock the Magic, and the relaunch of Care Bears plush appealing to both new and old fans alike.
Iscream’s new Care Bears line of apparel and accessories will be available this fall from specialty and major retailers in the United States and Canada, as well as from iscream-shop.com.