By Allison Watkinson
TLL Reporter
Beanstalk has been selected to represent Julius-K9’s licensing program as the petcare brand works to expand its presence across the UK and Europe.
As Julius-K9’s official representative, Beanstalk will seek new licensing partnerships to extend the brand’s product portfolio to reach additional pet-related categories.
“We are delighted to partner with Beanstalk and are looking forward to further expanding across high quality pet product categories,” said Julius-K9 CEO, Julius Sebő. “Beanstalk’s expertise in managing and growing licensing programs combined with their extensive network of contacts, will help us reach our goals.”
The partnerships will span several categories such as pet food, vitamins, bedding, cages, travel items and more.
Based in Austria, Julius-K9 is an ISO-9001 certified manufacturing company that specializes in producing high-quality, durable and comfortable dog harnesses and pet accessories.
The company sources most of its textile materials from OEKO-TEX-certified suppliers that are located within the borders of the European Union.
Since the company was first established in 1997, the Julius K-9 brand has expanded to reach consumers across Asia, North America, South America and Europe.
“We are excited to partner with Julius-K9 to expand the brand’s reach into new pet care categories,” said Beanstalk managing director, Ian Joynson. “Julius-K9’s outstanding reputation in the pet industry makes them an ideal partner for successful brand extension. With growing demand for trusted pet products and an increasing focus on pet wellness, Julius-K9 is perfectly positioned to meet the rising consumer interest in high-quality pet care solutions through licensing.”
Initially founded in 1992, Beanstalk is a global licensing agency that works with brand owners, manufacturers and retailers to create consumer product programs, experiential activations and more.
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