WK Kellogg and Thomas’ Debut Froot Loops Mini Bagels for Back-To-School Breakfasts

By Allison Watkinson
TLL Reporter
WK Kellogg has partnered with Thomas’ Breads to launch a fruit-flavored, breakfast snack called Thomas’ Froot Loops Mini Bagels.
The limited-edition Thomas’ Froot Loops Mini Bagels combine the sweet and crunchy flavors and textures of WK Kellog’s Fruit Loops cereal with high-quality Thomas’ pre-sliced Mini-Bagels. 
“As the most important meal of the day, we believe that breakfast is an occasion to be savored,” said Thomas’, SBM, Jinder Bhogal. “Through this exciting collaboration, Thomas’ wants to inspire more delicious ways to enjoy moments spent together at the kitchen table, especially for our younger fans. We’re dedicated to bringing new and innovative flavors to our consumers and can’t wait for fans of both Thomas’ and Froot Loops to fall in love with our new Mini Bagel offering!”
Initially launched in 1880 by Samuel Bath Thomas, Thomas’ is a baked goods brand that offers a selection of English muffins, bagels, swirl breads and bread-based snack foods to grocery stores across the United States. The Thomas’ brand is currently owned by Bimbo Bakeries USA.
The officially licensed Thomas’ Froot Loops Mini Bagels product is available for purchase from now until October 10, 2024 through grocery and department store chains across the U.S. 
“Breakfast is a treasured occasion that our brands were built on and we’re thrilled to partner with Thomas’ to bring this exciting innovation to the space,” said WK Kellogg director, Ryan Versfeld. “By introducing the irresistible fruity deliciousness of Froot Loops cereal into a new medium, we can provide a unique way for our fans to enjoy their favorite flavors.”
This partnership between the two companies was brokered by Beanstalk as WK Kellogg’s food & beverage licensing representative; and by Brand Central on behalf of Bimbo Bakeries USA.
A subsidiary of Grupo Bimbo, Bimbo Bakeries USA is a food company that manufactures and distributes a wide variety of baked goods, desserts and bread products across its brand portfolio.
Bimbo Bakeries USA’s portfolio includes food and snack brands such as Artesano, Bimbo, Entenmann’s, Little Bites, Mrs. Baird’s, Stroehmann, Thomas’ and more.