By Allison Watkinson
TLL Reporter
The KIDZ BOP music brand has secured a master licensing partnership with the IHL Group for a themed apparel collection.
The licensed children’s apparel line will include products such as activewear, sleepwear and loungewear inspired by KIDZ BOP pop star fashion.
KIDZ BOP plans to support the licensing collaboration with several prominent marketing initiatives.
This includes featuring the fashion line in official KIDZ BOP live performances and music videos on the KIDZ BOP YouTube Channel.
“Every year, we see hundreds of thousands of kids come to our concerts in their own pop star looks,” said KIDZ BOP president, Sasha Junk. “Their excitement and enthusiasm inspired us to create a fashion line that’s on trend, accessible, and makes every kid feel like a star. IHL is the perfect partner to bring this vision to life, as they work with some of the biggest names in fashion and have incredible relationships with retailers.”
Initially established in 2007, the IHL Group is a global manufacturing and wholesale fashion company that specializes in creating and distributing apparel products for women and children.
The company’s licensing portfolio includes a wide range of brands and retailers such as Aeropostale, Totally Tween, Rae Dunn, Bloomingdales, JC Penney and more.
“We are thrilled to partner with KIDZ BOP- a true definition of a multi-hyphenate,” said IHL Group CEO, Sami Souid. “KIDZ BOP has continued to evolve their brand, through music and content that empowers and inspires the next generation. We’ve watched the brand grow since 2001, and we couldn’t be more excited to be part of that continued growth.”
The licensed KIDZ BOP x IHL Group fashion collection will include modern silhouettes with bright colors and embellishments.
KIDZ BOP is a family-friendly music brand that features pop song covers and original music that is sung by children.
The KIDZ BOP brand encompasses multiple albums, music videos, licensed consumer products, live tours and more.
Since its debut in 2001, the brand has sold more than 24 million albums and generated over 11 billion streams on online platforms worldwide.
The KIDZ BOP-inspired apparel collection is expected to hit retail stores across North America in Fall 2024.
The announcement of this fashion line follows a successful year for KIDZ BOP, which included high ticket sales for its Never Stop live tour and the continued expansion of the brand’s global footprint.
The KIDZ BOP music franchise is currently working to increase its international expansion throughout Europe and Latin America.
KIDZ BOP Inks Exclusive Licensing Deal With IHL Group
