By Allison Watkinson
TLL Reporter
Kraft Heinz has partnered with influencer Nick Sturniolo to release licensed Kool-Aid lip balm under his Space Camp Wellness brand.
Inspired by Kool-Aid beverages, this new partnership will add three limited-edition scents to the brand’s collection of jumbo-sized lip balms.
The limited-edition scents will be based on the drink brand’s blue raspberry lemonade, tropical punch and grape flavors.
“Kool-Aid is dedicated to championing unapologetic fun,” said Kraft Heinz senior licensing manager, Charter Foster. “With a 93% brand awareness for households in the US, Kool-Aid is rooted in crashing through the ordinary and making life sweeter through bold, fun flavors,” added Foster. “Our team is excited that Kool-Aid fans can now enjoy these flavors on-the-go with these new hydrating lip balms, in collaboration with Space Camp Wellness.”
Founded by YouTube star Nick Sturniolo, Space Camp Wellness is a self-care brand that creates high-quality lip balm products wthat feature a variety of sweet scents.
The brand’s lip balms are made using organic, hydrating and sustainably sourced ingredients such as sunflower oil, beeswax and coconut oil.
“At Space Camp Wellness, we believe self-care should be fun, effective, and full of personality,” said Sturniolo. “Partnering with an iconic brand like Kool-Aid to bring its bold flavors to our organic lip balms is an exciting way to make hydration and lip care a more flavorful experience. We can’t wait for fans to try these jumbo, ultra-hydrating lip balms that make everyday self-care feel nostalgic and fun.”
Scheduled to debut on May 1, the licensed lip-care products will be available for purchase through the official Space Camp Wellness website.
The partnership with Space Camp Wellness was brokered by Brand Central as Kraft Heinz’s exclusive licensing representative for Kool-Aid.
Brand Central is a global licensing and consultation agency that provides expertise to its clients across brand extensions, trend intelligence, manufacturer representation and more.
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