• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • LOGIN
  • The Licensing LetterHOME
  • Book StoreBook Store
  • The Licensing LetterThe Licensing Letter - Join Now!
  • SourcebookLicensing Sourcebook - Join Now!
  • Deals and DataLicensing Deal & Data - Join Now!
  • Join TLL for FREE!
  • LOGIN
  •  

The Licensing Letter

  • Entertainment
  • Fashion
  • Lifestyle
  • Corporate
  • Metaverse
  • Premium Members
  • The Deal Sheet

Deadpool and Wolverine Literally Go Together Like Ketchup and Mustard

July 16, 2024

By TLL Staff
Kraft Heinz and Marvel Studios are launching licensed Deadpool and Wolverine collectible accessories, based on the company’s ketchup and mustard bottles.
The Kraft Heinz x Marvel Studios condiment collaboration is meant to gear fans up for the theatrical release of Marvel Studios’ Deadpool & Wolverine feature film.
The limited-edition Deadpool & Wolverine collectible collaboration was inspired by online comments and discussions from fans who noticed the signature red and yellow suits of the film’s title characters bear a close resemblance to ketchup and mustard condiments.
“After seeing the conversation on social media highlighting the similarities between our two iconic duos – Deadpool & Wolverine and Heinz Ketchup & Mustard – we knew we had to team up with the film,” said Kraft Heinz manager Lizzy Goodman. “Once we made that connection we couldn’t unsee it, as these similarities go beyond color.

“One’s sweet, one’s zesty,” Goodman added. “Everybody has a favorite, but really, they’re better together. And most importantly, whether at the movie theater or a cookout, both duos play starring roles in an epic summer.”

The licensed accessories include a Heinz ketchup bottle collectible themed after Deadpool’s signature mask, suit and katanas and a Heinz mustard bottle collectible that features Wolverine’s classic claws, suit and mask.
The Marvel Studios x Kraft Heinz collection will also include a promotional campaign that launches with a saucy short film that features a voiceover by Deadpool’s actor, film producer and co-writer, Ryan Reynolds.
The film starts out as a promotion for the Deadpool x Wolverine movie, but quickly transforms into an advertisement for ketchup and mustard as Reynolds breaks the fourth wall as Deadpool after realizing that he and Wolverine look exactly like Heinz ketchup and mustard bottles.
“I don’t spend much time on the internet,” said  Reynolds. “When my assistant faxed me a photocopy of a memo (he spelled it ‘meme’ – ugh, assistants amirite?) wherein Deadpool and Wolverine were identified as a Heinz Ketchup and Mustard bottle, respectively, I thought nothing of it and went back to my book and tea. But the faxes kept on coming! So, the idea was hatched to actually partner with Heinz to bring this memo to life. Huzzah!”
The Heinz brand will officially release a limited number of the licensed Deadpool & Wolverine-inspired ketchup and mustard collectibles through its social media channels in the coming weeks.

Licensing Roundup: ‘Nickwatch’, Furby’s Invade NYC, and More

Filed Under: Editorial, Open Content, Top Story, Entertainment/Character, TLL, Recent Headlines, Archive, Articles, Film, Featured, Entertainment Tagged With: Deadpool & Wolverine, Deadpool, Deadpool 3, Marvel Studios, collectible licensing, Kraft Heinz licensing, Ryan Reynolds, Kraft Heinz

Primary Sidebar

Download Current Issue

Current Issue

The Deal Sheet

The Deal Sheet

Free Reports

    • 2024 Licensing Agency Guide
    • How to Register Your Trademark
    • 2021 Licensing Industry Survey Results
    • Rise of the Virtual Influencer
    • Licensing in the Metaverse
    • Why NFTs and Licensing Don’t Mix

Latest Sourcebook Contacts

    • Robert Caulfield, Teemill Tech, Sr Business Development
    • Ben Allnut, Palace Skateboards, Head of Co-Branded Design
    • Aldo Burcheri, Hippo Blue , Managing Director
MORE CONTACTS
Sourcebook listings verified this week: 61

Sayles Winnikoff Communications
Licensing Works

Try TLL PRIME

Try TLL PRIME

Get Noticed with TLL!

Advertise with The Licensing Letter

Footer

Return to the Top

The Deal Sheet
Submit a Property to the Deal Sheet
Enhance Your Deal Sheet Listing

Download the Current TLL issue
TLL Monthly Magazine Archive
Licensing Sourcebook Online
Licensing Deals & Data
Advertise in TLL
Download Media Kit 2025

Create a FREE Sourcebook Listing
Edit Your Sourcebook Listing
Suggest a Sourcebook Listing
Report a Bad Sourcebook Listing
Become a Sourcebook Member

Search by Topic
Search for Contacts
Search for Deals
Search for Data

Become a TLL Premium Member
Download a Sample Issue of TLL
Renew your TLL Membership
Manage Your Account

Contact TLL
About TLL
Terms & Conditions
Privacy Policy
Give Us Feedback


Copyright © 2023 Plain Language Media, LLLP • 1-888-729-2315

Copyright © 2025 · Magazine Pro on Genesis Framework · WordPress · Log in