By Allison Watkinson
TLL Reporter
Perfetti Van Melle and the DyDo Group are launching a new GABA-infused carbonated beverage in Japan called Frisk Sparkling.
With a flavor profile that is based on Perfetti Van Melle’s Frisk mint brand, the licensed Frisk Sparkling beverage from the DyDo Group is designed to reduce temporary mental stress and fatigue through the inclusion of GABA (gamma-aminobutyric acid) as an active ingredient.
GABA is a neurotransmitter chemical that is naturally produced in the human brain to promote relaxation and counteract the fight-or-flight stress response.
Frisk is a high-quality mint brand from the global confectionary company, Perfetti Van Melle.
The brand has developed a substantial licensing program in the Japanese market that is tailored toward career-oriented young adults.
In addition to the new Frisk Sparkling product, the brand has previously released a branded style guide to inspire licensees to create original fashion and accessories for Japanese business professionals.
“We are thrilled to partner with Dydo, who has bottled the essence of Frisk and transformed it into a refreshing and sparkling drink with truly surprising sensations,” said Perfetti Van Melle manager, Carla Fernandez-Moreno.
DyDo Group Holdings is a Japanese company that develops, manufactures, distributes and markets a variety of branded beverage products.
The company’s portfolio includes a wide range of products such as coffee, tea, soft drinks, functional health beverages and more.
This new collaboration with Perfetti Van Melle idesigned to emphasize and expand the DyDo Group’s portfolio of health-oriented beverages.
Perfetti Van Melle is a privately-owned company that specializes in producing and distributing branded candies and chewing gum in more than 150 countries worldwide.
The global company is highly active in the licensing industry with several of the confectionary brands in its portfolio offering extensive lifestyle product programs in key markets across the globe.
These brands include Mentos, Chupa Chups, Frisk, Airheads, Alpenliebe, Fruit-tella, Morositas, Smint, Big Babol, Goleador and Brooklyn.
The Frisk Sparkling minty soft drink first launched in Japan in May 2024 to coincide with the spring and summer season.
Minty Frisk Sparkling Soft Drink Makes a Splash in Japan!
