By Allison Watkinson
TLL Reporter
Kingsmen Xperience, Hasbro and Brite Management are opening a new Planet Playskool family entertainment center at Westfield Garden State Plaza.
Based on well-known brands from Hasbro’s extensive IP portfolio, the Planet Playskool entertainment center will feature a diverse range of interactive play areas and immersive activity zones for children and families.
The attractions at the Planet Playskool center will feature licensed Hasbro brands such as Mouse Trap, Play-Doh, Transformer’s, Spirograph, PJ Masks, TinkerToy, Easy Bake, Lite-Brite and more.
“We are elated to launch the first in the world debut of Planet Playskool at Garden State Plaza,” said Kingsmen Xperience senior EVP, Corey Redmond. “Having our first US permanent family entertainment center with these iconic Hasbro brands at one of the most popular malls in the country is a labor of love that we hope families and kids will enjoy and engage with for years to come.”
The Planet Playskool entertainment destination will span a 20,000 square-foot space and include a range of activity types that focus on promoting STEAM-based play and creative expression.
The branded activities featured at Planet Playskool will include a Mouse Trap-inspired play structure, a Play-Doh imagination station, a Spirograph art studio, a construction zone called TinkerToy Town, the Transformer’s Autobot Ark, a PJ Masks Hero City activity zone and an Easy Bake café.
Planet Playskool will also include an official on-site retail store where attendees can purchase exclusive apparel, toys, games and souvenirs inspired by the brands and activities featured at the licensed attraction.
“At Hasbro, we are constantly seeking ways to create magic through immersive play experiences for fans and families,” said Hasbro SVP Matt Proulx. “Planet Playskool not only brings this vision to life but takes it to the next level through STEAM-based activities that encourage kids to let their imagination run wild and practice their critical thinking skills, while getting them up and active.
“Visitors can express their unique selves through creative projects at the Play-Doh Imagination Station and get hands-on at TinkerToy Town with construction activities, plus so much more,” added Proulx. “For every child and family who steps through the doors of Planet Playskool, we hope they have an unforgettable experience.”
The grand opening celebration for Planet Playskool will offer attendees the chance to meet the members of Planet Playskool’s Imagination Crew,
The Planet Playskool Imagination Crew is a team of talented young people and creative minds that were chosen to serve as ambassadors for the new attraction.
Kingsmen Xperience is an interactive entertainment company that specializes in developing experiential and location-based attractions for consumer brands.
The company has significant experience in licensing and managing global IP, raising capital and working with commercial real estate companies for venue aquisition.
Kingsmen Xperience also provides management oversight for the design, production and operations of experiential attractions.
Brite Management is an experiential operations company that offers its expertise in managing location-based entertainment centers and visitor experiences to global brand and IP owners.
The company currently serves as a strategic operating partner for global attractions like Crayola Experience, Planet Playskool and NERF Action Xperience.
The Planet Playskool entertainment center will officially launch at the Westfield Garden State Plaza in Paramus, New Jersey on June 13, 2024.
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