By Allison Watkinson
TLL Reporter
Poetic Brands and Brand Collective have formed a partnership to extend their licensing business to additional product categories.
“Together we intend to work on different products and licenses to give a full-360-degree approach for our clients,” said Brand Collective director, Charlie Rudge. “This collaboration will see us working together, learning from each other and playing to the strengths of each other to create a holistic cross-category partnership.”
The Brand Collective is a full-service brand management agency that specializes in product development, digital marketing, web design, and more. The agency is known for creating licensed tech and lifestyle product programs for the global retail market.
“As like-minded businesses we are aiming to plug the gaps not already covered by our own individual reach,” said Poetic Brands director, Elliott Matthews. “Together we can add categories to our already established reputations. I’m utterly thrilled to be joining forces with Brand Collective.”
Poetic Brands, known for its expertise in developing, designing and delivering all ages of apparel, will be able to add a plethora of new products to its clothing ranges.
Poetic Brands is a fashion-focused licensing company that specializes in designing, developing and distributing branded apparel collections for all ages. Both companies are a part of the PDS Multinational Group, which is a global sourcing and manufacturing platform for retailers and brands.
As the partnership between Poetic Brands and Brand Collective kicks off, the agencies will cover product categories such as apparel, luggage, footwear, gaming, tech, beauty, toys, accessories, lifestyle, and more.