Lionsgate and IMG are Releasing Licensed Products For John Wick: Chapter 4

By Allison Watkinson
TLL Reporter
Lionsgate has partnered with IMG to create a massive consumer products program for the theatrical release of John Wick: Chapter 4.
John Wick: Chapter 4 is the latest installment of Lionsgate’s John Wick action-thriller film franchise starring Keanu Reeves as the titular character. In the film, the professional assassin John Wick works to defeat a powerful underworld organization called The High Table to earn his freedom.
Since IMG was appointed as Lionsgate’s global consumer products representative last summer, the company has focused on curating a vast range of products for the John Wick film franchise.
“We’ve created a world of John Wick consumer products that match the richness and depth of the John Wick franchise, meeting our fans and their deep enthusiasm for the brand with touchpoints around the globe.” said Lionsgate VP, Jerry Sabatini. “Director Chad Stahelski’s John Wick 4 is so grandiose and rich, and we’re thrilled to expand this film and Lionsgate’s entire slate beyond the screen.”
The John Wick Chapter 4 product collection includes an apparel line with American Classics, a collectible figures line with YouTooz, an action figure line with Hot Toys, Prime 1 for statues, and Medicom for additional collectibles.
The American Classics apparel collection is currently available for purchase at Box Lunch, Spencer’s and Hot Topic.
Additional licensees for the John Wick franchise consumer products program include Ripple Junction for an apparel, accessories, and home collection and an in-theatre merchandise deal with Zinc.
“John Wick is an evergreen film franchise that has built a lasting legacy and a passionate global fanbase,” said IMG VP, Gary Krakower.
“We are delighted to help expand this iconic series through a unique and robust consumer products program that helps fans engage with these well-loved characters in exciting new ways.”
Lionsgate is an international movie and TV studio that specializes in entertainment content.