Loyalty Brand Products Announces Norman Rockwell Accessory Collection

By TLL Staff
In a deal brokered by IMG, Loyalty Brand Products has partnered with the Norman Rockwell Family Agency to launch a licensed Norman Rockwell accessory collection.
The collection is inspired by the works of 20th century Americana artist Norman Rockwell.
Rockwell was best known for his artistic works such as Rosie the Riveter, as well as extensive paintings depicting the Boy Scouts of America organization. Rockwell was also commissioned to illustrate the Tom Sawyer and Huckleberry Finn novels.
“Norman Rockwell’s art resonates across generations,” said Loyalty Brand Products MD, Marietta Brathwaite. “We wanted to create pieces that evoke the same emotions—warmth, nostalgia, and a sense of community.”
The licensing rights to Norman Rockwell’s IP portfolio is managed by the Norman Rockwell Family Agency, which was established by the artist’s three sons to promote, protect and preserve their father’s art and legacy.
“It is a real pleasure for the Rockwell Family to welcome this beautiful accessory collection.” said Norman Rockwell Family Agency manager, Margaret Rockwell. “It’s particularly special for us because Loyalty Brand’s CEO Isaac Crawford was a young model for Norman Rockwell and he understands the joy and beauty that Norman Rockwell’s art can bring,”
The licensed Norman Rockwell accessory line will include a range of neckties, scarves, cufflinks and pocket squares that feature depictions of some of the artists’ most popular works.
“As a lifelong admirer of Rockwell’s work, and a young Boy Scout model for Mr. Rockwell, I’m thrilled to introduce this collection,” said Loyalty Brand Products CEO, Isaac Crawford. “It’s more than accessories; it’s a celebration of the artist, his works, and Americana.”
Loyalty Brand Products is a fashion company that specializes in the creation,distribution and wholesale of custom accessories, jewelry and apparel products.
The Norman Rockwell collection is expected to hit the retail market later this summer.