TLL Staff
Khloé Kardashian has entered the fragrance industry with the launch of her first signature scent, XO Khloé.
The new fragrance was created in collaboration with Luxe Brands. It debuted in late November at Harrods in the UK and will launch in the U.S. on December 1, exclusively at Ulta Beauty.
Described as a deeply personal project, XO Khloé was designed to reflect Kardashian’s vibrant personality and evolution as an entrepreneur, mother, and cultural icon.
“Creating this fragrance has been such a special journey for me,” Kardashian said. “Every detail of XO Khloé, from the scent to the bottle design, has been intentional and purposeful. I am so proud of the result and cannot wait for everyone to experience it.”
The fragrance, a floral masterpiece, was developed by world-renowned perfumers Alberto Morillas and Clément Gavarry of Firmenich. Combining notes of crystallized rose petals, praline, sexy musks, and soft woods, XO Khloé is designed to exude sensuality and modern elegance.
Noreen Dodge, Luxe Brands’ Chief Marketing and Strategy Officer, praised Kardashian’s vision and influence.
“Khloé has the power to both disrupt and accelerate the fragrance industry,” Dodge said. “With XO Khloé, we’ve created a premium brand that bridges high-end artisan perfumery with modern storytelling.”
Luxe Brands CEO Tony Bajaj says the launch at Harrods underscores XO Khloé’s commitment to luxury. The fragrance will expand globally in Spring 2025, reaching key markets in Europe, Australia, and Mexico. U.S. fans will find it at Ulta Beauty starting December 1.
“From the start, we aimed to develop a fragrance with longevity and global appeal,” he said. “Partnering with Khloé has allowed us to exceed those goals, and the demand for XO Khloé has been extraordinary.”
Kardashian’s entrepreneurial track record bolsters Luxe Brand’s excitement surrounding the fragrance. As co-founder of Good American, she successfully disrupted the fashion industry with a focus on inclusivity and diversity. Her connection with her global audience of over 300 million Instagram followers have made her a powerful voice in beauty and fashion.