By Allison Watkinson
TLL Reporter
The LVL UP Expo is set to return to Las Vegas with a slate of new exhibitors signed through consultation with Striker Entertainment.
With guidance from the Striker Entertainment agency, LVL UP Expo has secured several high-profile exhibitors for this year’s event such as Netflix, iam8bit and more.
As a full-service licensing agency and IP accelerator, Striker Entertainment has been actively consulting with the show’s executive team to expand its’ exhibitor presence.
“I hadn’t heard of LVL UP until last year and wanted to see for myself what the show offered and who was attending—and my expectations were exceeded,” said Striker Entertainment founding partner, Russell Binder. “Incredibly well organized and managed by co-founder Colten Pipkin, we decided that we wanted to amplify the benefits of the show to potential exhibitors in the gaming, collectibles, and entertainment sectors,” added Binder. “I want to encourage companies looking for an efficient and affordable way to engage with fans at a show that over-indexes on fandoms that embrace anime, gaming, animation, and pop culture.”
Taking place from April 25 to 27 at the Las Vegas Convention Center, the 2025 LVL UP Expo will feature a broad selection of fan-focused activities, events and talent from well-known entertainment properties.
This will include appearances from returning and new exhibitors such as Crunchyroll, Alienware, Milk Mocha Bear, Glitch Productions, Pokémon Company International, Netflix and more.
The activations will span special guest appearances, interactive panels, autograph sessions, cosplay, esports, tabletop gaming, product showcases and more.
Designed to offer fans access to the creators, performers and voices from their favorite franchises, the event will showcase award-winning talent from across the anime, gaming, entertainment, pop culture and collectibles industries.
Additional information on tickets and event exhibitors is available through the LVL Up Expo’s official website.
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