Who’s News: Macy’s Names Massimo (Max) Magni As Chief Customer and Digital Officer

By Allison Watkinson
TLL Reporter
Macy’s, Inc. has announced the appointment of Massimo (Max) Magni as its new chief customer and digital officer.
Founded in 1858, Macy’s Inc. is a U.S. department store chain that currently operates an extensive ecommerce business alongside numerous brick-and-mortar retail locations across the country.
In his new role at Macy’s, Magni will guide the long-term growth and development of the company’s various digital business segments.
This will include the company’s e-commerce sites, mobile apps, marketplace, loyalty programs and gift registry programs for both Macy’s and its sister brand Bloomingdale’s.
“I’m excited to welcome Max to Macy’s, Inc,” said Macy’s CEO, Tony Spring. “He brings to the team an innovative, customer-led mindset that will help advance our digital business and strengthen our customer relationships. His passion for and experience with portfolio optimization, e-commerce and digital analytics transformation makes him a great fit for the organization.”
Magni has extensive experience working with a wide variety of brands in the categories of apparel, beauty, consumer goods, hospitality, and grocery.
Prior to joining Macy’s, he worked at the management consultancy firm McKinsey & Company for over 20 years.
He most recently held the position of senior partner at the company and was responsible for co-leading McKinsey’s NeXT Commerce and Consumer Growth Practices initiatives.
Massimo (Max) Magni will be officially appointed to his new role at Macy’s on Aug. 21, 2023.