MANSCAPED Designated Preferred Grooming Partner of Sac State Athletics

By Allison Watkinson
TLL Reporter
MANSCAPED has signed an agreement with Sacramento State University’s athletics division as the preferred grooming partner for Sac State’s sports teams.
The promotional collaboration kicks off with this season’s Big Sky Conference NCAA Championships with the Sacramento State Hornet’s football team.
“MANSCAPED and Sac State are a perfect pair, in name and in notion,” said MANSCAPED SM, Lucas Coyle. “Not only does the institution have elite academic and athletic accolades, coupled with a massive network, but its name lends itself to some really fun marketing ahead. We’re excited to support the Hornet community as the team advances in the Big Sky Conference this fall.”
MANSCAPED is a global lifestyle brand that specializes in high-quality men’s grooming and hygiene products.
The company is best-known for its trimming and shaving packages that are specifically designed for men’s private areas.
“Sac State Athletics is thrilled to partner with MANSCAPED, a company that values and prioritizes health and wellness,” said Sacramento State’s Andy Fiske. “Aligning MANSCAPED, the leader in the male grooming category, with the three-time Big Sky football champion Sac State Hornets, is a perfect partnership and we welcome them to Hornet Nation!”
The partnership between Sac State and MANSCAPED includes licensed promotions and marketing with all of the men’s sports teams within the university’s athletics program.
These promotions will include marketing assets such as pre-game and halftime MANSCAPED sponsorship loops, regular digital content inclusions, and an interactive Beard Cam that will run at each home football game.