New Products and Partners for the Global Viking Sensation Includes Apparel, Accessories, Collectibles, Costumes and More
MGM’s Netflix hit Vikings: Valhalla is looking for more licensing partners as the studio expands its global program.
The studio’s epic Viking saga is back and better than ever with the unstoppable adventures of Vikings: Valhalla. On the heels of the recent Netflix series debut, MGM says the studio is “building momentum” for the legendary brand with an action-packed licensing program spanning all merchandise categories.
The series is a sequel to the hugely successful show Vikings, which took fans into the epic and often bloody world of Ragnar Lothbrok, a warrior who lived during the early days of Viking exploration. That show earned an incredible 625 million cumulative views across its six seasons and 89 episodes.
This year MGM Television’s Vikings: Valhalla raises the stakes with an all-new chapter to thrill the franchise’s army of fans.
Vikings: Valhalla is set 100 years after the original series, and tells the story of the Viking people at the height of their power and influence. The action-drama tells the story of family, loyalty, power and the most famous Vikings who ever lived—including Leif Erikson, Freydis, Harald Harada—and the Norman King William the Conqueror.
Vikings: Valhalla Season One premiered on Feb. 25 and immediately skyrocketed to #1 on the Netflix Top 10 for the week of Feb. 28 with 113.38M hours viewed, making the Top 10 in 90 countries.
The series garnered 80.5M hours viewed during its first two days the week prior, bringing it to an impressive 194M hours viewed in its first nine days, based on Netflix viewing data.
The original Vikings was also a huge hit in terms of licensed consumer products, as MGM created an impressive global licensing program featuring more than 30 licensees across apparel, collectibles, publishing, novelty, and gaming.
MGM is now building an equally expansive licensing program for Vikings: Valhalla, with an exciting list of partners already signed on for the journey.
“Fans will be able to look and act like a true viking with new products across all categories available in the US and Europe including, apparel and accessories from Hot Topic, C&A Modas, Marketing Licensed Products, Hybris Productions, TatooedNow!, Nastrovje and Ecell Global,” MGM said in a statement. “Viking inspired costumes are also available from Fungilobal Development, along with collectibles, toys/games and decor from GB Eye and Winning Moves International.”
Robert Marick, Executive Vice President of Global Consumer Products and Experiences at MGM said the products are all designed with colors and styles specific to each Viking “clan,” making it a true Viking experience for fans of the hit series. MGM is also planning to expand Viking: Valhalla’s international presence with new partners in South America and Brazil.
“The franchise has such a dedicated fanbase and we look forward to expanding our licensing program to create exciting new products that allow people to unleash their inner viking,” Marick said.
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https://www.thelicensingletter.com/mgm-hosting-summit-on-iconic-movie-brands/