By Allison Watkinson
TLL Reporter
Mini Melts USA and 7-Eleven are releasing an exclusive beaded ice cream flavor inspired by Blue Raz Slurpees.
Launching in Summer 2025, the Mini Melts Slurpee Blue Raz treat will be available at participating 7-Eleven, Speedway and Stripes locations across the United States.
The co-branded product will be featured at the 7-Eleven Experience 2025 event in Las Vegas ahead of its retail debut.
“At 7-Eleven, we’re all about thinking outside of the box with our Slurpee drink flavors and products, mixing up bold and unexpected combos that keep our fans coming back for their next brain-freezing adventure,” said 7-Eleven SVP, Jasmeet Chawla. “The new Mini Melts Slurpee Blue Raz helps us craft an unforgettable treat that fuses the icy refreshment of the Slurpee drink with the fun, creamy indulgence of beaded ice cream.”
Founded in 2004, Mini Melts is a novelty frozen treat company that offers premium beaded ice cream that is made with 14% butterfat for a smooth texture.
Stored using cryogenic freezing technology, the company’s portfolio of beaded Mini Melts ice cream are distributed through retail channels such as automated kiosks, grab-and-go freezers and custom serving carts.
In addition to the licensed Blue Raz variety, Mini Melts USA offers a diverse range of flavors including Cotton Candy, Brownie Blast, Cookies & Cream, Banana Split, Cake Pop, Cookie Dough and non-dairy Rainbow Ice sorbet.
“As we continue to grow our presence in convenience and retail, this collaboration with 7-Eleven perfectly embodies our mission to deliver spoonfuls of fun with every bite by crafting experiences that go beyond just product,” said Mini Melts CEO, Dan Kilcoyne. “The Mini Melts Slurpee Blue Raz flavor brings together two iconic brands in a way that’s exciting for both our fans and 7-Eleven customers.”
7-Eleven is a convenience store company that operates, franchises and licenses more than 13,000 store locations throughout North America.
In addition to 7-Eleven stores, the company operates and franchises convenience retailers and fast food restaurants through its Speedway, Stripes, Laredo Taco Company and Raise the Roost Chicken & Biscuits brands.
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