By Allison Watkinson
TLL Reporter
The Point.1888 has secured four new licensees for the 80th anniversary of the Moomin characters brand.
The partners will join a large portfolio of licensees that covers a wide range of categories.
The Point.1888 says it’s thrilled to have recently added Blade & Rose (Infant Apparel), Licensed to Charm (Jewellery), Practical Publishing (Magazines) and Skinny Dip (Phone Accessories) to their line up of Moomin licensees.
The agency says its retail-first approach has seen Moomin expand its UK distribution to include retailers such as ASDA, HMV, John Lewis, Forbidden Planet and many more.
“Working on the Moomin brand is an absolute delight,” said Becky Langer, the agency’s Head of Commercial & Brand. “The brand has real depth, purpose and strong values which are in alignment with what consumers are looking for. Its appeal across all demographics makes it truly unique and we can’t wait to celebrate the 80 year anniversary with all of our dedicated partners.”
Since being appointed as the UK agent for Moomin Characters, The Point.1888 has built up an impressive licensing program, signing more than 30 licensees.
Moomin Characters Oy Ltd. is the official copyright holder of all the Moomin characters. The Moomins are central characters in a series of books and comic strips written by Finnish-Swedish writer and artist Tove Jansson between 1945 and 1980. The books and characters are one of Finland’s biggest exports and have a global fan base.
The company was founded in the 1950’s by Tove Jansson (1914-2001) and her brother Lars Jansson to take care of the copyright of the Moomins and is still run by family members. Rights and Brands is the worldwide licensing agent of the company.
The last few years have been particularly active for the brand, from celebrating its 75th anniversary, to launching their ABC initiative, to now planning their 80 year anniversary which will be celebrated in 2025.
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