By Allison Watkinson
TLL Reporter
The gifting brand Moonpig has launched a range of Love Hearts cards in collaboration with their licensing partner, Swizzles.
The deal for the licensed card collection was brokered by Blonde Sheep Licensing on behalf of the confectionary brand, Swizzles. The current partnership is an extension of the brand’s pre-existing relationship with Moonpig following the success of the Swizzles Love Hearts plush collection in 2020.
“I’m over the moon that this range has finally launched,” said Natasha Dyson, Managing Director at Blonde Sheep Licensing.
“When approaching Moonpig to extend our pre-existing relationship we knew that the Love Hearts social messaging would lend itself well to greeting cards, and with Moonpig’s personalisation option this would allow our cards to be suitable for all.”
Swizzles Matlow Ltd. is an independent, UK-based, sugar confectionery manufacturer. The sweets company was initially founded in 1928 by Maurice and Alfred Matlow. The Love Hearts candy brand was created by Swizzles in 1954.
“Swizzles is such an iconic brand and we had a lot of fun developing this new range alongside their team. Within the range we were able to explore the messaging on the sweets and tailor designs so that they were age-appropriate for each recipient,” said Dale Boreham, Senior Design Manager at Moonpig.
“The opportunity to create the cards came about in a post-lockdown world, when people were reconnecting with loved ones, and given the sentimental and heartfelt nature of Love Hearts we knew a partnership with Swizzles was the perfect fit to create a range which spoke to this new need.”
The exclusive Love Hearts collection features the Love Hearts design across a selection of personalised and photo upload cards. The collection is currently available for purchase in both the UK and Australia through the Moonpig e-commerce platform.
The Moonpig brand encompasses a gift-focused, data-driven, e-commerce website and mobile application. Moonpig products span the categories of flowers, chocolates, alcohol, balloons, greeting cards, and more.
The licensed product range was developed by Moonpig following its newly-extended line of Swizzles plush which launched in 2020. The Swizzles plush collection included animal-shaped toys holding Love Heart’s that featured themed messages.
Blonde Sheep Licensing continues to investigate other licensing opportunities for Swizzles in the food, apparel and homeware product categories.