By TLL Editorial Staff
BBC Studios has renewed its ongoing global licensing partnership with Moose Toys for the Bluey entertainment brand.
Moose Toys is a global company that designs, develops and manufactures a broad range of products across categories like action figures, collectibles, crafts, dolls, games, plush, preschool, youth electronics and more.
The updated licensing partnership for the Bluey franchise will add extensions to the existing Moose Toys product lineup including new Bluey inspired plush, playsets, wooden toys and games.
“With global fandom for Bluey showing no sign of abating, I am delighted that our dynamic toy partnership with Moose Toys is set to continue for years to come,” said BBC Studios director Andrew Carley. “Moose’s translation of the Bluey brand is best-in-class. They continue to consistently deliver brilliant products that captivate young imaginations and inspire un-paralleled play experiences that celebrate the spirit of Bluey perfectly.”
Moose Toys is currently developing a lineup of toys inspired by BBC Studios’ 2024 Family Trip theme for the Bluey childrens’ IP.
Set to debut this fall, the Bluey Family Trip product collection will include a 3-in-1 airplane vacation playset, a two-level Celebration Home playset, plush figures of Pilot Bluey, Travel Bingo, Princess Muffin and more.
“We feel very lucky to be part of the awesome team that brings Bluey’s much loved characters to life for kids around the world,” said Moose Toys executive Paul Solomon. “Bluey has become a fixture in millions of homes, celebrating our unique Aussie way of life. From backyard barbies to family adventures, Bluey reminds us to play and not take ourselves too seriously, all things we embrace at Moose. Who better to bring the spirit of Bluey to life than a family-run, Aussie toy company like us.”
Bluey is an animated kids series and multi-media entertainment franchise that follows the adventures of a six-year-old Blue Heeler puppy who lives with her Dad, Mum and younger sister, Bingo.
The series is written by Joe Brumm and produced by Ludo Studios in association with BBC Studios, Screen Queensland and Screen Australia.
BBC Studios Kids & Family is responsible for managing the property’s global distribution and licensing rights outside of Australia.
The upcoming Moose Toys x Bluey product collection will hit retail following the official premiere of a new extended Bluey episode called The Sign on Disney+ and Australian Broadcasting Corporation (ABC) this fall.
https://www.thelicensingletter.com/bluey-gets-new-product-line-from-moose-toys/
BBC Studios Renews Bluey Licensing Partnership with Moose Toys
