• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • LOGIN
  • The Licensing LetterHOME
  • Book StoreBook Store
  • The Licensing LetterThe Licensing Letter - Join Now!
  • SourcebookLicensing Sourcebook - Join Now!
  • Deals and DataLicensing Deal & Data - Join Now!
  • Join TLL for FREE!
  • LOGIN
  •  

The Licensing Letter

  • Entertainment
  • Fashion
  • Lifestyle
  • Corporate
  • Metaverse
  • Premium Members
  • The Deal Sheet

Motorsports Licensing: Igloo Unveils Monster Jam-themed Playmate Coolers

December 3, 2021

Igloo, a leading producer of coolers, has partnered with Monster Jam on a product line perfect for tailgate parties.
Monster Jam is an action-packed event series featuring gigantic monster trucks indulging in vehicular mayhem that’s flat out larger than life. Most of the tires used in Monster Jam trucks are higher than most actual trucks!
Now the motorsports brand has partnered with Igloo for a special-edition collection that features two of the most popular vehicles; the Grave Digger and El Toro Loco. The two massive vehicles will be featured on what is the world’s most popular cooler, the Playmate line from Igloo.

“Teaming up with Monster Jam, the larger-than-life sport, has been the ultimate experience,” says Brian Garofalow, Chief Marketing Officer at Igloo. “There’s nothing like the thrill of experiencing Monster Jam live, and now, with our new Grave Digger and El Toro Loco Playmates, there’ll be nothing else out there like these monster truck-inspired coolers to keep your drinks ice-cold, especially when you’re going full throttle while tailgating at the stadium!”

To make the new coolers, Igloo incorporated monster truck design elements into the artwork of each new Monster Jam Playmate cooler.

The Grave Digger Playmate cooler, based on one of the most decorated Monster Jam trucks, features a green, black and purple color palette, the Bad to the Bone motto, as well as the creepy skull and graveyard graphics seen on the real-life truck.

The version dedicated to the El Toro Loco features the truck’s famous raging bull, the truck chassis, orange and red flames and the “Mess With the Bull & You Get the Horns” motto.

The new Monster Jam Grave Digger and El Toro Loco Playmate Pal coolers are available online at igloocoolers.com/monsterjam.

Viral TikTok Star Doggface Gets Truck Upgrade From 4 Wheel Parts

 

Filed Under: Editorial, Open Content, Trademarks/Brands, TLL, Corporate, Automotive/Motor Vehicle, Recent Headlines, Archive, Other, Articles, Featured, Sports, Home-related, Entertainment Tagged With: Motorsports licensing, Monster Jam licensing, Igloo licensing, Sports Licensing

Primary Sidebar

Download Current Issue

Current Issue

The Deal Sheet

The Deal Sheet

Free Reports

    • 2024 Licensing Agency Guide
    • How to Register Your Trademark
    • 2021 Licensing Industry Survey Results
    • Rise of the Virtual Influencer
    • Licensing in the Metaverse
    • Why NFTs and Licensing Don’t Mix

Latest Sourcebook Contacts

    • Robert Caulfield, Teemill Tech, Sr Business Development
    • Ben Allnut, Palace Skateboards, Head of Co-Branded Design
    • Aldo Burcheri, Hippo Blue , Managing Director
MORE CONTACTS
Sourcebook listings verified this week: 61

Sayles Winnikoff Communications
Licensing Works

Try TLL PRIME

Try TLL PRIME

Get Noticed with TLL!

Advertise with The Licensing Letter

Footer

Return to the Top

The Deal Sheet
Submit a Property to the Deal Sheet
Enhance Your Deal Sheet Listing

Download the Current TLL issue
TLL Monthly Magazine Archive
Licensing Sourcebook Online
Licensing Deals & Data
Advertise in TLL
Download Media Kit 2025

Create a FREE Sourcebook Listing
Edit Your Sourcebook Listing
Suggest a Sourcebook Listing
Report a Bad Sourcebook Listing
Become a Sourcebook Member

Search by Topic
Search for Contacts
Search for Deals
Search for Data

Become a TLL Premium Member
Download a Sample Issue of TLL
Renew your TLL Membership
Manage Your Account

Contact TLL
About TLL
Terms & Conditions
Privacy Policy
Give Us Feedback


Copyright © 2023 Plain Language Media, LLLP • 1-888-729-2315

Copyright © 2025 · Magazine Pro on Genesis Framework · WordPress · Log in