By Allison Watkinson
TLL Reporter
Native has signed a partnership with Girl Scouts of America for a limited-edition personal care collection inspired by Girl Scout cookies.
Founded in 2015, Native is a personal care company that designs and manufactures safe, ethical and effective personal care products using naturally-derived ingredients.
All of the personal care products offered by the Native brand are sulfate-free, paraben-free, dye-free, cruelty-free and vegan.
“At Native, we pride ourselves on delighting our consumers with something unexpected yet craveable,” said Native CEO, Vineet Kumar. “We are so excited to partner with Girl Scouts to transform its iconic cookie flavors into scents for our clean, simple, and effective collection of products.”
The licensed Girl Scouts collection includes personal care products such as deodorant, body wash, body spray, shampoo and conditioner in a range of cookie-inspired scents.
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The scents included in the collection are based on caramel coconut, trefoil, lemon shortbread, thin mints and peanut butter Girl Scout cookies.
“Seeing our cookies inspire an entire line of personal care products is really exciting,” said Girl Scouts USA CRO, Wendy Lou. “These products are a fun twist on ways folks can enjoy the scents of our beloved cookie flavors.”
A division of the World Association of Girl Guides and Girl Scouts, Girl Scouts USA is a non-profit youth organization that teaches its members practical life skills through a wide range of programs and initiatives.
These programs include outdoor sporting activities, first aid training, community service initiatives, STEM education, camping, cookie sales and more.
Girl Scout Cookies in the United States are currently produced by Little Brownie Bakers and ABC Bakers through an ongoing licensing agreement with Girl Scouts of the USA.
The Native x Girl Scout Cookie personal care collection launched on Native’s dedicated e-commerce website on December 28, 2023. Select products from the collection are also available for purchase at Target retail stores.
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