By Gary Symons
TLL Editor in Chief
The licensing marketplace pioneer Negosh has just unveiled major updates to its online platform.
Negosh made headlines when it first revealed its licensing marketplace, originally under the name BIP, before the company rebranded.
Negosh offers a licensing marketplace that is almost like a dating service for licensors and licensees. It not only provides a simple way to search for and assess potential licensing opportunities, but also helps facilitate the dealmaking process.
The company says it’s been focused on enhancing user experience and expanding global reach, so the updated Negosh platform aims to improve the way licensors and licensees connect for partnership and brand collaboration opportunities.
The highlight of the new and improved site is its redesigned user interface and user experience (UI/UX), which has been retooled to provide a more intuitive and seamless browsing process and connection experience for users. The sleek and modern design will make it easier for licensors and licensees to navigate the platform, discover brand opportunities, and negotiate deals effortlessly, Negosh says.
In addition to the enhanced UI/UX, Negosh has revealed plans to embark on a journey of global expansion, with plans to launch its beta version in Japan. Negosh CEO Ari Zebersky says this expansion marks a milestone for the platform, opening doors to a vast new market of potential licensors and licensees in one of the world’s largest economies.
“Bringing the world together has always been the goal for Negosh. With this new design update and Deal Facilitator flow, we aim to allow brands with an international presence to easily enter new markets,” said Zebersky. “With our partnership with Infolens, we are so excited to expand Japanese IP opportunities both inbound and outbound.”
Infolens is a brand agency and importer that works extensively in bringing products and brands to the Japanese market. It is now a key partner for Negosh, in helping connect global brands with the highly sought after Japanese market.
Through this partnership, Infolens will be assisting Negosh in bringing unique Japanese IP and licensees into the network, to create greater value for the members on the platform.
“We’re excited to team up with Negosh to open doors for licensors and licensees in Japan. It’s more than just business; it’s about connecting cultures and creating new opportunities.” said Hiroshi Yasukawa, CEO of Infolens.
The new site launched on March 18. For more information about the Negosh platform and its upcoming updates, visit www.negosh.com.
Technology: Licensing Marketplace BIP Rebrands As Negosh.com