By Allison Watkinson
TLL Reporter
The high-tech collectibles company OnChain Studios just announced a multi-year partnership with NASCAR to create a line of playable and collectible digital toys.
The innovative new collection will be sold and featured on Cryptoys, a revolutionary new digital toy company that combines toys, gaming and entertainment.
“NASCAR will be the first sports franchise in the Cryptoyverse, offering a new way for collectors and fans to engage with the exciting world of stock car racing,” said Will Weinraub, CEO and Co-Founder of Cryptoys’ parent company OnChain Studios. “We’re looking to build fun and new digital NASCAR experiences together.”
The partnership will bring NASCAR’s high octane brand into a fun and interactive world where fans of the wildly popular sport can collect, trade and play with digital toy race cars.
The collaboration will take NASCAR fans from the racetrack into a digital world where collectors will be able to unbox their digital toys and take them out for a wild test drive in the expansive and playable Cryptoys universe.
“Cryptoys builds amazing digital toys, has a passionate community and offers another high-quality experience for fans to engage with NASCAR,” said Mitch Rasmussen, NASCAR director, Web3. “Will has assembled an incredible team, and we are excited to help bring their vision for the future of play to life. This collaboration reinforces how NASCAR is tapping into emerging technology to reach new and existing fans in the spaces and places where they prefer to participate.”
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OnChain Studios and Cryptoys are new companies that are helping blaze the trail for digital toys and collectibles in Web3 and the metaverse. OnChain is the parent company, and was formed to serve collectors of digital toys. CEO Will Weinraub says he was inspired by his daughter’s obsession with collecting physical surprise pack toys when he co-founded OnChain Studios in 2018, along with CTO Emilio Cueto, CXO Alfonso Martinez, CCO Freddy Oropeza, and COO Jhonathan Torres.
Cryptoys is a creator of digital toys that are used in gaming and entertainment to create an expansive and playable online world known as the Crytoverse.
Cryptoys has created their own original characters, and most recently joined forces with Disney and Mattel to bring fan-favorite characters to the Cryptoverse. Cryptoys are fully interactive 3D digital toys that can be unboxed, unwrapped, and played with across a variety of interactive, digital experiences.
You can learn more at www.Cryptoys.com.
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