TLL Staff
Licensing Expo has now opened its new and enhanced Meetings Platform for the upcoming tradeshow, taking place May 21–23.
The annual Expo is the premiere event for the global licensing industry, and will again be held at the Mandalay Bay in Las Vegas. In a typical year, more than 5,000 brands and 16,000 retailers, licensees, manufacturers, distributors, and licensing agents attend Licensing Expo from more than 70 countries.
The meetings platform is where the early action happens, however, as people in the industry get busy setting up crucial meetings on the platform.
The Meetings Platform was first launched in 2016, and has been a critical part of the Licensing Expo experience ever since. It’s used to facilitate connections well before the event, and the scheduling system helps both visitors and exhibitors maximize their time while at the show.
The Licensing Expo Meeting Platform is sponsored by The Brand Liaison, and Anna Knight, Senior VP of the Global Licensing Group says this year has seen a number of major upgrades to make it easier for attendees to search for specific brands and intellectual property (IP), find companies and individuals, and book meetings.
“Licensing Expo is the premier meeting place for the entire industry, and it is with no surprise that last year there were over 250,000 searches and more than 6,800 meetings booked via the Meetings Platform, the highest to date,” Knight said. “This year’s enriched platform further deepens the pre-show experience, guiding meetings and connections with ease.
“The platform is also the best discovery tool to find unique and emerging IP from all over the world, so you are not just relying on the brands you already know. Over 5,000 brands will be showcased at this year’s event, providing something truly for every product and retail space.”
Once registered, visitors and exhibitors gain immediate access to the platform and can start booking meetings before schedules fill up.
Augmentations this year include new search capabilities by geographic location and IP category; session filters for first time attendees and new exhibitors; calendar syncing; ability to view contact information of company representatives prior to the start of the Expo and so much more.
Licensing Expo participants may also purchase opening night party tickets directly through the platform and add seminars and keynotes to their calendar, making it the ultimate planning tool for a valuable visit.
“Finally, all in one place show planning,” exclaimed Steven Heller, president of The Brand Liaison. “No more multiple calendars for all our meetings—navigating personal inboxes, company schedules, appointments, seminars, matchmaking and managing different time zones—the new Licensing Expo Meeting Platform solves all of this and more.
“Thank you, Licensing Expo team!”
Over 300 exhibiting companies including Paramount, LEGO, Warner Bros. Discovery, Coca-Cola, The Walt Disney Company, BBC Studios, Beanstalk, Mattel, Crunchyroll, Minecraft, Air Force, Amazon MGM Studios, CD Projekt Red, Airstream, Laika Studios, NASCAR and Nintendo will be exhibiting, and are actively looking for new connections to advance business.
Visitors are strongly encouraged to register early and leverage the platform in advance of the show with regular weekly updates.
To gain access to the Meetings Platform, you must be registered for Licensing Expo. Visit www.licensingexpo.com to sign-up and access the most up to date list.
Licensing Expo is organized by Global Licensing Group, a subsidiary of Informa plc, which is the licensing industry’s leading tradeshow organizer. Global Licensing Group events, including Licensing Expo, are sponsored by the industry association Licensing International.
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