By Allison Watkinson
TLL Reporter
Pacsun is launching a second licensed fashion collaboration with Selena Gomez’s Rare Impact Fund for a Spring 2025 Rare DNM Edit collection.
The licensed collection features a range of new and reissued denim apparel and accessories for both men and women.
Inspired by styles from the late 1990s and early 2000s, the range includes low-rise bootcut jeans, high-waisted festival shorts, custom jacquard prints, pearl designs, mini skirts, a denim chain and more.
Ten percent of the cost of every item purchased from the co-branded collection will go directly to the Rare Impact Fund to support its charitable endeavors.
Founded by Selena Gomez, the Rare Impact Fund is a charitable initiative which is dedicated to expanding access to mental health services and education for children and youth.
Created as part of her goal to increase mental health resources around the world, the Fund distributes its earnings through a network of non-profit partners that focus on school-based solutions, support network development and suicide prevention.
The Rare Impact Fund is a fiscally sponsored project of the Hopewell Fund charitable organization.
Since the first Pacsun Rare DNM Edit collection initially debuted in October 2024, the Rare Impact Fund has raised over $70,000 in support of mental health services.
Available exclusively at Pacsun, the collection can be shopped through the retailer’s official website and across 50 store locations across the United States.
Pacsun is a specialty retail company that focuses on partnering with established and emerging brands to offer a wide selection of fashion products.
The brand specializes in delivering contemporary clothing, streetwear and activewear for the teen and youth demographic in collaboration with music, art and sports-based IPs and influencers.