TLL Staff
As if Las Vegas isn’t sunny enough, the endless summer brand Panama Jack just announced its plans to cruise the halls at Licensing Expo.
Panama Jack launched as a producer of high end sun tan product, literally starting in 1974 by selling tanning oil to lifeguards from a 1963 surf van!
Now celebrating 50 years of sun-soaked memories, Panama Jack says it’s showcasing its rich heritage in licensing, from its early days of sunglasses and headwear to its current diverse range of licensed products. Today, the brand stands as a testament to enduring quality and laid-back beach culture.
As an example, Panama Jack a long-time collaboration with industry leaders such as Foster Grant and Dorfman Milano, two companies that reflect its commitment to quality and innovation. This year also marks the 15th anniversary of Panama Jack’s successful venture into home furnishings.
Panama Jack president Blake Thomas says the company is marking the 50th anniversary with a commitment to further extend the brand into more suitable categories and partnerships that reflect the brand’s values.
“We’ve come a long way since our humble beginnings in 1974,” says Blake Thomas, President of Panama Jack. “Our participation in Licensing Expo is a proud moment for us as we celebrate our 50-year legacy and look forward to new opportunities and partnerships that embody the Panama Jack spirit.”
At Licensing Expo, Panama Jack says it will highlight its diverse portfolio of licensees, including:
Staghorn Outfitters for men’s, women’s, and kids’ apparel, offering expertly crafted outdoor wear and a modern twist on the iconic Panama Jack t-shirts.
Diversified Hospitality Solutions in personal care amenities, bringing the signature Panama Jack fragrances to hotels, resorts, and vacation rentals.
Brunswick Billiards for premium billiards tables and accessories, combining 179 years of innovation with the timeless Panama Jack style.
Unique USA for indoor and outdoor rugs, showcasing strength in design and manufacturing techniques.
As Panama Jack continues to grow and strategically introduce new categories, the company says its goal is to expand the brand but to remain true to the ‘Panama Jack feeling’, described as “a blend of adventure, relaxation, and enduring style.”
The company can be contacted through the Licensing Expo Meetings Platform. For more information on the brand, visit panamajack.com.