The collectiles and card company Panini America has announced its second collaboration with Reebok to represent football star Emmitt Smith.
The collection includes footwear, apparel and trading cards and came out June 14.
Commemorating the release, each Panini x Reebok ES22 Color Blast pair of shoes purchased will come with a limited-edition Panini x Reebok Prizm Emmitt Smith trading card.
“Like Prizm in sports cards, Reebok’s archive is jam packed with products and stories that have made a significant impact on their industry,” said Panini America SVP, Jason Howarth. “Emmitt Smith – who’s been in the Panini and Reebok families for a longtime – is undeniably one of the biggest gamechangers in sports history. It’s amazing to have access to his footwear catalogue, to be able to honor him through this collaboration, and to bring fans a product that showcases the best of the Panini and Reebok brands.”
Smith has appeared in Reebok advertisements in the 90s, showcasing the brand’s pre-season line of turf shoes. Smith’s ES22 trainer originally debuted in 1996.
Releasing alongside pre-season apparel, the collection features three Prizm inspired iterations of previous Reebok turf training shoes, as well as the pre-season ’94 and Emmitt Smith’s ES22.
The set features imagery of Emmitt Smith from the ‘90s and 2000s, and is designed to resemble Prizm card lines, known for high-gloss opti-chrome design, rookie badges, short-print parallels, and rare inserts. The shoes feature elements such as premium leather, hairy suede toe overlay, and Prizm logos at the tongue and heel.
Panini America is a subsidiary of the Panini Group, of Modena, Italy, and is a publisher of licensed collectibles in the U.S., with official licenses for NFL, NBA, FIFA, NASCAR, Disney and more. Panini America is also the exclusive trading card and sticker partner of the Pro Football Hall of Fame, Naismith Memorial Basketball Hall of Fame and Pop Warner Little Scholars, Inc. Panini has distribution channels in more than 150 countries.
Reebok Design Group (RDG) is the global brand hub of design, development, innovation, marketing and creative services for Reebok footwear and apparel. A division of SPARC Group, RDG is headquartered in Boston, MA.
The SS24 Reebok x Panini Prizm Preseason footwear and apparel collection is available globally from the Reebok website and select retailers. The products are available in adult and youth sizing, ranging $120–200.
Panini America x Reebok Release Emmitt Smith Sneaker & Sports Card Collection
