TLL Staff
Poetic Brands has announced a new licensing agreement to design, manufacture, and distribute baby fashion apparel, essentials, and accessories in the UK featuring Snoopy and the Peanuts characters.
The deal will allow Poetic Brands to expand its offerings with a beloved brand known for its nostalgic and cross-generational appeal.
The upcoming collection, set to launch in spring-summer 2026, will include baby daywear, nightwear, underwear, accessories, swimwear, maternity bags, and more. Inspired by the long-running Peanuts comic strip, which captivated audiences for 50 years. The designs will incorporate familiar colors, imagery, and logos associated with the iconic franchise.
Elliott Matthews, Managing Director of Poetic Brands, said his team was attracted by the enduring popularity of Peanuts and its suitability for baby apparel.
“Peanuts is a rich source of humorous and colorful characters and imagery that are perfect for bright, appealing baby apparel,” he said. “As one of the most popular and influential comic strips in history approaches its 75th anniversary, we’re thrilled to be part of the celebrations with a range that little ones will love, almost as much as their parents!”
Tara Botwick, Senior Director of International Territory Management at Peanuts Worldwide, said the agreement is a great way to celebrate a major milestone for the brand.
“As Peanuts celebrates its 75th anniversary, we aim to highlight its longevity as well as its enduring popularity and appeal across both kids and adults alike,” she said. “Poetic Brands is an ideal partner to accomplish this with their high-quality, ethically sourced branded apparel for multiple age groups and whose appeal extends to just about everyone.”
Peanuts, created by Charles Schulz in 1950, has grown into a global phenomenon, spanning animated content, stage shows, collaborations, and retail programs. With a strong presence across multiple platforms and a dedicated fanbase, the brand continues to resonate with audiences worldwide.
Poetic Brands’ Peanuts collection will be available at multiple retailers across the UK, offering parents and gift-givers a nostalgic yet contemporary range of babywear inspired by one of the most cherished comic franchises of all time.