TLL Staff
Hasbro is staging a very special celebration of Peppa Pig, hosting a Peppa’s Cinema Party in theaters in Australia, Canada, Ireland, the UK and the United States.
The Cinema Party is being launched to help celebrate the 20th anniversary of the Peppa Pig character, which has become one of Hasbro’s core brands.
Peppa Pig is a British pre-school animated television series that has been airing for almost 20 years, across nine seasons, in over 180 territories as of 2023.
The series follows Peppa, a cheeky little piggy who lives with her family – younger brother George, Mummy Pig and Daddy Pig – as well as a diverse community of friends.
The show has been a massive success globally, and two decades after its debut the brand connects with consumers across every touchpoint, from TV to theme parks to retail.
The party starts in February 2024, as Hasbro releases an hour-long theatrical release which will offer 10 exclusive, never-before-seen Peppa Pig Season 10 episodes, including a three-part Wedding Party Special. One episode features the voices of Katy Perry as Ms. Leopard and Orlando Bloom as Mr. Raccoon.
A party bus bonus episode will also be included, as well as new interactive entertainment featuring Peppa and her friends breaking into the real world through a mixture of animation and live action, featuring five brand new songs to sing along to and dances to move to.
Esra Cafer, SVP Global Brand Management at Hasbro, says the idea is not to just put Peppa Pig shows on the big screen, but rather to stage an actual party in the cinema. Children and the entire family will be able to have the ultimate cinema outing and celebrate along with their favorite onscreen characters. As well, the fun continues outside cinemas, with parents and little ones able to stream the all-new music at home.
“As we celebrate 20 incredible years of making memories with Peppa, our team is proud to bring Peppa’s Cinema Party to the big screen across the globe, enabling fans to come along and join in the party,” Cafer said. “Peppa encourages kids and families around the world to jump in together with confidence, and this new cinema experience will bring those beloved characters to life in a new way.”
Tickets for this cinema-exclusive release will go on sale on December 7, 2023 at PeppaPigCinemaParty.com and in certain markets via Atom and Fandango. All new music will be available on music streaming platforms on Feb 2, 2024.
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