By Allison Watkinson
TLL Reporter
The licensing agency Asembl has brokered a deal between Perfetti Van Melle and Frostbland for a range of Chupa Chups-inspired body mists.
“We are pleased to see Chupa Chups and Frostbland come together for this exciting body mist range which launches this month in Woolworths and selected pharmacies across Australia,” said Asembl Managing Director, Justin Watson. “Each of the three body mist fragrances are inspired by the fun and fruity flavours of Chupa Chups that we all know and love.”
Asembl is a research-driven brand extension agency with a focus on design, consumer goods, and lifestyle products. The agency works with brand owners, retailers, and manufacturers to bring licensed products and services to market.
The Chupa Chups lollipop brand is owned by the global confectionery group, Perfetti Van Melle, a privately-owned company that produces and distributes its candy brands in more than 150 countries worldwide.
“It is a joy to work with a respectable partner like Frostbland, with a rich history in the health and beauty category,” said Vanessa Grande, Licensing Coordinator at Perfetti Van Melle. “Frostbland has translated the fun core values of our beloved Chupa Chups brand so well into their fresh and fruity mists.”
Established in 1949, Frostbland is a privately-owned company that markets and distributes health and beauty products throughout Australia and New Zealand. Since its creation, Frostbland has built iconic brands and developed long-standing relationships with both retailers and suppliers across the globe.
Available in Woolworths stores and selected pharmacies nationally beginning September 26th, the new co-branded body mist range comes in three fragrances: Gorgeous Grape, Coconut Crush and Ripe Raspberry. The body mist collection is infused with fruit extracts and Vitamin E to maintain skin hydration.
“We are thrilled to be launching this range of deliciously scented body mists in partnership with Chupa Chups at Woolworths and selected pharmacies,” said Bruna Baeta, Brand Manager at Frostbland.
“We got the inspiration from the famous lollipops’ flavours and since its ideation phase we knew we wanted to get the fragrances smelling reminiscent of the Chupa Chups favourite flavours and that the formula should surprise and delight with additional special ingredients like Vitamin E that works as a moisturizer, offering the best experience to those spritzing the product,” continued Baeta.
“The result is an extraordinary body mist that can also be used as a hair spritz which brings out the best of the Chupa Chups vibe that we are certain to be a success with the target audience of youth.”
The launch of the Chupa Chups body mist range across Australia will be supported with an extensive in-store and online marketing campaign.