By Allison Watkinson
TLL Reporter
Pottery Barn Teen has launched a collaboration with the Kendra Scott lifestyle brand for a licensed home and storage collection.
Available exclusively through Pottery Barn Teen, the collaborative collection features a range of products with colors, shapes and materials inspired by Kendra Scott’s signature designs.
“The Kendra Scott brand has inspired its incredibly dedicated fan base of teens and college students,” said Pottery Barn Teen president, Jennifer Kellor. “Our collaboration is designed to reflect positivity and brings the colorful Kendra Scott aesthetic into living spaces through jewelry-inspired home designs crafted with quality and style.”
The licensed products include high-quality furniture, organic cotton bedding, no-nails wall décor, jewelry storage, backpacks, lunch bags, a washable rug, decorative accessories and more.
“As a jewelry designer, home décor and creating spaces that reflect personal style have always been a passion of mine,” said Scott. “I’m thrilled to partner with Pottery Barn Teen to bring our first-ever collection to life. College is such a transformative time for so many, and through this partnership, I wanted to incorporate our signature designs into the décor space in a way that’s both functional and vibrant,” added Scott. “We hope this collection inspires individuality and creativity, giving you the pieces to make any room truly feel like your own.”
A portfolio brand of Williams-Sonoma, Pottery Barn Teen was introduced in 2003 to offer home furnishings that appeal to the teenage demographic.
Available around the world, the brand focuses on manufacturing youth-frendly products using eco-conscious methods and sustainable materials.
Founded by jewelry designer Kendra Scott in 2002, the namesake lifestyle brand offers a wide range of colorful and vibrant items across fashion, jewelry, accessories and more.
The brand distributes its products through an omni-channel retail network that includes numerous experiential stores, pop-up locations, wholesale partners and specialty boutiques.
Since 2010, the company has contributed over $70 million in monetary and in-kind donations to various philanthropic organizations.