By Gary Symons
TLL Editor in Chief
National Wildlife Federation mascot Ranger Rick is back, with a new collection of apparel courtesy of The Landmark Project.
The Landmark Project is working with the National Wildlife Federation to launch a sustainable collection of graphic tees, sweatshirts, headwear, and accessories that reintroduces a beloved childhood hero, Ranger Rick.
The deal was brokered by the National Wildlife Federation’s licensing agency, Jewel Branding.
“Ranger Rick has long been synonymous with connecting people and nature while inspiring our youngest conservationists,” said Krista Newberry, head of licensing and partners at the National Wildlife Federation. “The Landmark Project captures that sense of wonder and purpose with their new collection, helping us to build on our legacy of wildlife and environmental conservation for generations to come.”
This heartwarming collection, set to launch on Oct. 19, 2023, celebrates a legacy of conservancy and is meant to kindle the enduring spirit of wonderment for our natural world. The collaboration also features two partners who share a commitment to preserve our natural environment.
The Landmark Project crafts art-forward products that spark an appreciation for America’s natural wonders, while the National Wildlife Federation works to ensure all wildlife, people, and ecosystems thrive through the education and empowerment of individuals and organizations to champion wildlife conservation and protect planet Earth for generations to come.
This partnership pays homage to Ranger Rick, a character who was first introduced in 1959, and other throwback graphics from the Federation’s rich archive of images. Matt Moreau, the founder and artist behind The Landmark Project, says these designs, etched in nostalgia, have the power to rekindle childhood curiosity about the natural world, fostering a sense of connection to our environment.
“Growing up with Ranger Rick magazine is one of the reasons I fell in love with the outdoors,” Moreau says. “As a kid, I remember being immersed in the stories and illustrations. Today I’m honored to contribute to their ongoing legacy with this collection.”
With each purchase from this collection, The Landmark Project proudly returns a portion of the proceeds to the National Wildlife Federation, directly contributing to their vital environmental and conservation initiatives.
The collection will be available for purchase at www.thelandmarkproject.com.