By Allison Watkinson
TLL Reporter
Hostess Brands and REDCON1 have signed a multi-year partnership to bring Hostess’ portfolio of sweet flavors to licensed protein beverages.
The multi-year licensing partnership will offer a range of limited-edition products that feature flavors from popular Hostess snack brands.
The company’s portfolio includes well-known snack cake offerings such as Twinkies, Donettes, Cupcakes, Ding Dong and more.
“Hostess has always been about bringing moments of joy to every day and we are excited to extend the delight our iconic treats offer through this partnership,” said Hostess senior brand manager, Rebecca Yadav. “Our collaboration with REDCON1 reflects our continued commitment to innovation and finding new ways to delight our fans.”
Released in tandem with Hostess’ seasonal product drops, REDCON1 will develop and introduce collections of limited-edition, ready-to-drink nutritional shakes and protein powders inspired by the Hostess seasonal flavor range.
“This partnership marks a new chapter for both brands, blending indulgence and nutrition in a way that’s never been done before,” said REDCON1 founder, Aaron Singerman. “We’re thrilled to reimagine Hostess classic flavors in formats that fuel performance and recovery.”
REDCON1 is a sports nutrition company that creates, manufactures and markets a wide variety of nutritional supplements and performance beverages.
Owned by J.M. Smucker, Hostess Brands is an American food and beverage company that represents a broad portfolio of baked goods and snack cake products.