Wendy’s is teaming up with Crayola to bring a series of six new licensed toys to Wendy’s Kids’ Meals.
Beginning the week of April 4, participating Wendy’s restaurants began offering children the premium Color Adventure kits in Wendy’s Kids’ Meals.
Packed in a crayon-shaped holder, each Crayola Color Adventure kit comes with three Crayola crayons in different shades and a double-sided activity poster. There are six Crayola crayon activity kits to collect including Red, Orange, Yellow, Green, Blue, and Purple.
In addition to premium toys, marketing support for the program will include custom meal bags, door clings, a Kids’ Meal web page and a merchandising unit displaying the premiums. The program is scheduled to run through May 30 or until supplies run out.
Wendy’s is a popular fast-food restaurant franchise that employs hundreds of thousands of people globally. It currently operates more than 6,800 restaurants worldwide.
Crayola LLC is a worldwide leader in children’s creative expression products. Known for the Crayola Crayon first introduced in 1903, the Crayola brand has since developed a vast portfolio of art tools, crafting activities and creativity toys.