Sonar Studios has hired Striker Entertainment to handle licensing for its hit video games on the Roblox platform.
Striker Entertainment is a Los Angeles-based, full-service licensing agency dedicated to maximizing licensing opportunities and building brand equity for its clients.
Striker represents some of the biggest global properties including “Five Nights at Freddy’s,” “The Umbrella Academy,” “The Walking Dead,” “Ozark,” “The Doodle Boy,” “Creepshow,” and more. Striker has also won several Licensing Industry Excellence awards for its licensing programs, including “The Walking Dead,” “The Twilight Saga,” “The Hunger Games,” and “Angry Birds.”
“Our audiences have been excited at the potential of a wide variety of merchandise and media that is tailored to suit their favorite games,” said Samuel Garcia, Co-Founder of Sonar Studio. “Since our inception, fans and community members have requested to expand the sectors in which our brands operate. I am so happy to announce our partnership with Striker Entertainment, and that our community will be able to experience our titles in more ways than ever before.”
Sonar Studios LLC is an independent game studio that makes games on the Roblox platform. Founded in 2019, their flagship games Dragon Adventures and Creatures of Sonaria have attracted tens of millions of players. Sonar also has a third game in development called Winds of Fortune. Collectively, the two existing games have seen more than 600 million unique game sessions.
With the success of those first two games, Sonar is now looking to expand its reach into other categories. In the deal announced this week, Striker Entertainment will oversee multiple categories for the hugely popular Roblox titles including toys and collectibles, lifestyle products, publishing, gaming, as well as to explore the adaptation of these titles into film and television series.
“Striker recognized very early in the pandemic that there was an opportunity to work with the best and brightest creators and developers on the Roblox platform. Upon meeting Sonar, we were immediately impressed with their creativity and business acumen that Sonar has showcased since their founding in 2019” said Russell Binder, President of Striker Entertainment. “Sonar brings a level of sophistication to the platform by way of game/experience design and engagement. They continue to deliver proprietary experiences and intuitively understand what the Roblox community is craving and that innovates and pushes the technology keeping Sonar’s games distinctive from what else is on the platform.”