TLL Staff
Zippo Manufacturing has named Seltzer Licensing Group as its exclusive licensing agency.
Zippo is best known for its iconic windproof lighter, but is also a leading global manufacturer and distributor of other outdoor products, including heat banks, hand warmers, fire starters and hand tools, among others. The company is essentially the expert in everything to do with creating fire, heat, or light.
Seltzer Licensing Group, is a full-service NYC based, global brand licensing agency founded in 1998 that represents a number of top Fortune 500 brands, such as Airheads Candy, The Scotts Miracle-Gro Company, NBC Television Properties, American Red Cross, and Unilever.
Seltzer president Stu Seltzer said his team is excited to help put more sizzle in Zippo’s licensing program.
“We are fired up!” Seltzer said. ‘What a delight to be able to represent such an iconic, respected brand like Zippo. We look forward to securing best-in-class partners for these open categories as we build upon the Zippo outbound licensing program”.
Seltzer Licensing Group will be focused on extending Zippo’s equity in those areas of fire, heat, light and outdoor cooking into adjacent consumer products within the outdoor space, such as patio heaters, firepits/fire-tables, liquid propane tanks, grills and grilling accessories, log sets and the like.
“We’ve chosen Seltzer Licensing because of their strategic approach, industry expertise and strong reputation within the brand licensing industry,” said Violet Snyder, Associate Vice President of Global Licensing for Zippo. “We are thrilled to be working with Seltzer Licensing to grow the Zippo Outdoor licensing program.”
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