By Allison Watkinson
TLL Reporter
Sesame Workshop has named the Business Hub Group its official licensing agent for Vila Sésamo in Brazil.
Vila Sésamo is the Brazilian edition of the children’s educational entertainment franchise, Sesame Street.
“For over 50 years, Vila Sésamo has been bringing engaging content and joyful experiences to children and families with iconic characters and shows, and outreach in communities,” said Sesame Workshop director, Polo Valdes. “Sesame Workshop’s mission is to help children everywhere grow smarter, stronger, and kinder, and we’re excited to collaborate with the Business Hub Group to give fans more of Elmo, Beto, Come-Come and all their friends.”
Founded in 2019, the Business Hub Group (TBHG) is a licensing agency that provides its clients with a range of services such as brand extension, franchising, retail strategy and more.
The Business Hub Group agency employs experienced entrepreneurs and industry professionals from throughout Latin America that specialize in working with brands across fashion, entertainment and beauty.
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“Vila Sésamo has been an integral part of children’s everyday lives, encouraging playful learning for multiple generations,” said the Business Hub Group head, Fanny Salazar Mourré. “With our proven track record of success in the region, we are proud to team up with Sesame Workshop to create more unique opportunities for fans to enjoy Vila Sésamo.”
As Vila Sésamo’s new Brazilian representative, the Business Hub Group will be responsible for the management and expansion of the brands’ licensing program across consumer products, special activations, retail events and marketing strategy.
Paulo Ferreira, an industry executive with extensive experience in marketing and brand extensions, will lead the agency’s Vila Sésamo team as it develops and updates the entertainment IP’s overall brand strategy.
The Vila Sésamo franchise is created and owned by the global Sesame Workshop nonprofit organization. For over 50 years, Sesame Workshop has provided children and families from more than 150 countries worldwide with education and entertainment.
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