Shaquille O’Neal and Hershey’s Announce Shaq-A-Licious XL Gummies

By Allison Watkinson
TLL Reporter
Shaquille O’Neal has launched a partnership with Hershey’s for a new line of oversized candies called Shaq-A-Licious XL Gummies.
The Shaq-A-Licious XL Gummies line features two  candy types called the Shaq-A-Licious Original and the Shaq-A-Licious Sour.
Packaged in green and yellow, the Shaq-A-Licious Sour variety includes tangy pineapple, mixed berry, and watermelon flavored gummies in three shapes that are inspired by some of O’Neil’s nicknames including the Big Cactus, Diesel and the Big Shamrock.
Offered in blue and purple packaging, Shaq-A-Licious Original features extra-large peach, berry punch, and orange flavored gummies that are molded to look like Shaquille O’Neal’s face.
“I’m just a big kid at heart,” said O’Neal. “I love making people smile and having fun–that’s why I created Shaq-A-Licious XL Gummies. So go ahead, bite my head off. Life’s too short not to have fun!”
The new line of Hershey’s Shaq-A-Licious XL Gummies will be available at major retailers across the United States later this month.
Shaquille O’Neal is a professional athlete, entrepreneur, sports analyst, DJ, restaurant owner and brand ambassador whose award-winning career in the NBA spanned close to two decades.
O’Neal currently serves as a sports analyst on TNT’s halftime and postgame TV series, Inside the NBA.
In addition to his professional career, O’Neil has  established a non-profit organization called the Shaquille O’Neal Foundation which works to provide educational opportunities, community resources and more to support under-served youth across the country.
Hershey’s is a global confectionary company that specializes in manufacturing candy products, desserts and sweet beverages.
Hershey’s also operates an extensive licensing program that includes themed experiences, food & beverage collaborations, consumer products and more.