By Allison Watkinson
TLL Reporter
Sky Castle Toys has signed a multi-year partnership with Jazwares to expand its Sticki Rolls brand across North America and Europe.
“Jazwares is an ideal partner for Sticki Rolls, with its proven track record of scaling collectible toy brands and its strong global distribution network,” said Sky Castle Toys president, Josh Loerzel. “This collaboration is a significant step forward in solidifying Sticki Rolls as a global pop culture phenomenon,” added Loerzel. “Joining forces with Jazwares to supercharge our mass market presence means we can scale the Sticki Rolls brand to reach more retailers and more consumers.”
Under the terms of the agreement, Jazwares will manage the development, sales and retail distribution for the Sticki Rolls brand in Canada, the U.S. and key European markets.
These European markets will include Germany, France, Belgium, the Netherlands, Luxembourg, Austria and Switzerland.
Launched early this year by Sky Castle Toys, Sticki Rolls is a kid-friendly fashion toy line that features collectible kawaii-inspired sticker bracelets.
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The international popularity of the Sticki Rolls brand has expanded rapidly through its online marketing program.
The marketing campaign for the kids jewelry brand showcases its products through dedicated social media accounts using pop-culture art, story-telling Youtube videos and cutesy character IPs.
“Since its debut this year, Sticki Rolls has become a popular fashion statement blending the appeal of Kawaii-inspired stickers with jewelry, and the fun of wearable art,” said Jazwares EVP, Herb Mitschele. “We look forward to working with the Sky Castle team to broaden the Sticki Rolls brand’s distribution reach and brand appeal.”
Part of Berkshire Hathaway, Jazwares is a global play company that offers an extensive portfolio of wholly-owned and licensed brands across toys, costumes, virtual games and pet products.
Founded in 2020, Sky Castle Toys is a design company that focuses on developing trendy collectible toys that are promoted through its social media story-telling channels.
In addition to Sticki Rolls, Sky Castle Toys has launched popular toy lines such as Goo Games and DoodleJamz.