TLL Staff
Smiley, the brand based on happiness, is spreading a little more joy in its first ever collaboration with tech giant Samsung.
Together, they’re introducing The Smiley Edition, a collection of accessories designed to celebrate positivity and creativity. The Smiley Company owns the trademark and IP for the globally recognized ‘Smiley Face’, which it has used as a symbol to promote positivity and happiness. For over 50 years, Smiley has literally been spreading smiles to people around the world, and has become a major force in the world of licensing as well.
Designed by the team at Smiley, the new Samsung collection is a meticulously curated selection of mobile accessories that the partners say showcases a forward-thinking approach to 3D design.
The Smiley Edition collection offers a range of options to cater to consumers diverse tastes, with accessories designed for NFC cards, wireless chargers, gadget grips, and cases or covers for top Galaxy mobile devices, such as the Galaxy Tabs, a ‘Popticle case’ for the Galaxy Fold5, and an Eco-Friends case for the Galaxy Z Flip5.
What truly sets this collection apart, the partners say, is the innovative design crafted by Smiley Studio, embracing a futuristic aesthetic with a nod to the metaverse trend.
“The essence of The Smiley Edition lies in infusing a sense of joy and self-expression into your tech life,” the companies said in a statement. “Featuring iconic Smiley designs, these
accessories bring a playful touch to your devices.”
For example, the Galaxy Z Flip5 showcases unique theming on the cover screen, home screen, app icons, and more, adding a touch of individuality to your device. Through a blend of iconic designs and top-notch quality, Samsung’s Eco-Friends collection is designed to embody personal style and self-expression.
“My team and I are incredibly proud to have been chosen by Samsung as a brand partner for their phone accessories,” said Smiley Company CEO Nicolas Loufrani. “I have personally been using a Samsung Galaxy Note for 10 years and I think it is the best phone for creative people. I am so grateful to be able to spread positivity with one of the biggest
brands in the world; it’s really a dream come true.”
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