SmileyWorld and Next Partner with Place2Be for Mental Health Initiative

By Allison Watkinson
TLL Reporter
SmileyWorld and Next have launched a licensing collaboration with the charitable organization Place2Be in support of World Mental Health day.
Launched on October 10, the charitable collaboration includes a line of oversized SmileyWorld t-shirts that feature the official SmileyWorld icon and a bold text graphic that states: ‘Be Yourself, Keep It Real’.
Available for purchase exclusively through the Next e-commerce platform, all of the proceeds from the sale of the licensed SmileyWorld t-shirt collection will be donated to the Place2Be children’s mental health charity.
Place2Be is a UK-based charitable organization that provides a range of services designed to support children and youth’s mental health in schools across the UK.
These programs and services include one-to-one and group counselling programs, drop-in services, their annual Children’s Mental Health Week campaign and expert training for teachers and caregivers.
Next has partnered with Smiley Movement as part of the Smiley Movement’s Matchmaker for Good initiative which was designed to provide ways for businesses to support charities through licensed Smiley products and multimedia promotions.
Owned by The Smiley Company, SmileyWorld is a lifestyle brand that focuses on emotional expression, kindness and communication through its Original Smileys IP.
With a comprehensive library of over 3,000 icons, the SmileyWorld brand and The Smiley Company offer a broad range of digital media, licensed products and collaborative projects to consumers across the globe.
The Smiley Company currently holds a portfolio of over 450 licensing partners across key categories such as fashion, home goods, technology, health & beauty, stationery, publishing, toys, games, food and more.