TLL Staff
The global online retailer SHEIN has unveiled its second brand partnership with The Smiley Company, featuring the iconic SmileyWorld brand.
“This exciting collaboration unveils a vibrant home and accessories line designed to infuse everyday fashion with a dose of positivity and fun,” Shein says.
Founded in 1972 by the French journalist and newspaper columnist Franklin Loufrani, The Smiley Company is a global lifestyle brand that has become a universal symbol of happiness, positivity, and optimism. Beyond its signature design, The Smiley Company’s goal is to spread happiness and positivity through innovative collaborations, products, and experiences that inspire a sense of community and well-being around the world.
The SHEIN X SmileyWorld collection is designed as a celebration of SmileyWorld’s optimistic spirit. This second collaboration between the two brands includes hair accessories, eye-catching tote bags, jewelry, socks, and bubbly home decor, and very reasonably priced between $1 and $20.
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Janet Wilson, the Chief Product Officer for Lifestyle Consumer Products at SmileyWorld says this collaboration brings together the expressive SmileyWorld icons with SHEIN’s trend-driven designs, offering a wide range of affordable and uplifting products that reflect both brands’ commitment to creativity and fun.
“Our collaboration with SHEIN perfectly aligns with our mission to spread happiness and positivity through fashion,” Wilson said. “We’re excited to see how this collection will bring smiles to people’s faces and add a burst of joy to their everyday lives through our signature designs.”
The collection is now available exclusively on SHEIN’s website and app, offering fashion lovers the chance to add a touch of joy to their lives.
For more information on the SmileyWorld collection, visit the e-commerce portal at SHEIN.