By Allison Watkinson
TLL Reporter
Snoop Dogg has signed a licensing and investment partnership with Harmony Craft Beverages to develop a functional drink company called Iconic Tonics.
“I’ve always been about innovation, and functional beverages are the next frontier,” said Snoop Dogg. “People want drinks that do more than just taste good—they want benefits, and they want choices. Harmony Craft Beverages has been pioneering this movement, and together now as Iconic Tonics, we’re bringing something fresh to the table. This is more than a brand—it’s a lifestyle.”
The Iconic Tonics company is designed to combine Harmony Craft’s expertise in creating and marketing high-quality functional beverages with Snoop Dogg’s growing presence across the hemp-infused product industry.
“We’ve built a trusted relationship with the leadership team at Harmony Craft Beverages for years, and this partnership is a natural next step,” said Snoop Dogg’s Cannabis Operations head, Tiffany Chin. “With our consumer reach and distribution and their expertise in functional beverages and commitment to quality, we’re poised for exceptional growth,” added Chin. “Iconic Tonics will bring something truly special to consumers—great-tasting drinks with real benefits.”
Focused on providing non-alcoholic alternatives for adult consumers, Iconic Tonics will offer a range of owned and operated beverage brands that are infused with high-quality THC.
The company has already launched two brands from Snoop Dogg’s business endeavours including Do It Fluid by Death Row Records and Doggy Spritz by Dogg lbs.
Several more beverage brands are scheduled to join the collection in the future.
These will include Lifeblood by Love Yer Brain and four infused mocktail labels from mixologist Warren Bobrow called Klaus, Malus, Herbaceé and Lift.
“We’re building a platform that’s bigger than any one brand,” said Iconic Tonics CEO, Evan Eneman. “Consumers are moving beyond traditional alcohol and sugar-laden beverages – they want function, flavor, and experience. With Snoop’s cultural reach and our proven ability to develop and launch groundbreaking drinks, we’re setting the stage for the next evolution in beverages. We’re thrilled to have Snoop Dogg as an investor and partner,” said Eneman. “Snoop’s vision for the cannabis industry aligns perfectly with our mission to create positive change with our functional beverages.”
Iconic Tonics line of adult beverages are available through a distribution network of both online and in-store retail channels. This includes retailers such as Total Wine & More, Woodman’s Markets, DoorDash and Snoop Dogg’s dedicated e-commerce website, SWED.
The team plans to further expand their presence across the country in the coming months.