By Allison Watkinson
TLL Reporter
The Snowtap graphic design brand has appointed Misirli to produce its first licensed apparel and accessories collection.
Misirli is a manufacturing and supply company that creates apparel and accessories for both wholly-owned and licensed brands.
“Our design development team is known for its creativity and understanding of trends and we’re thrilled to be working with such a beautiful and distinctive brand as Snowtap,” said Misirli head, Christine Roberts. “Snowtap has inspired a range of apparel and accessories that we are sure will attract a big audience.”
The licensed Snowtap collection will include products such as nightwear, hosiery, loungewear, hot water bottle covers, eye masks and dog bandanas.
The products will feature graphics inspired by Snowtap artistic designs with funny and motivational phrases written with hand-drawn typography.
“With more than 50 years in the business and a reputation for delivering innovative design solutions to UK blue-chip High Street retailers and grocers, Misirli is an ideal partner for our first foray into apparel,” said Snowtap founders, Susy Snow and Gracie Tapner. “We’re greatly looking forward to seeing the fruits of this collaboration at a large number of retail outlets next year.”
This licensing partnership adds to Snowtap’s steadily growing consumer products programme, which has been managed by KJG Ltd since 2021.
Since it was named Snowtap’s licensed consumer product representative, KJG has signed several deals for the brand in categories such as greeting cards, gifts, calendars, stationary and puzzles.
These licensees include The Art File for greeting cards, Gibson Games for puzzles, Blueprint for stationary, and Portico Designs for diaries and calendars.
“The glorious designs of the Snowtap team have already made a big impact in stationery cards and games and it’s an ideal time to build on this awareness in new categories,” said KJG Ltd director, Kirsty Guthrie. “And who better to partner than Misirli, a widely admired apparel-focused company whose motto is essentials with flair?”
The Snowtap x Misirli collection will be available for purchase beginning in late 2024 through both brick-and-mortar and online retail outlets in the UK.
KJG and Snowtap intend to further increase the brands’ presence in the US market throughout 2024.
Their plans for US expansion are already underway as Portico Designs has began distributing its licensed collection of Snowtap cards and calendars to Barnes & Noble’s locations across the United States.
Snowtap Design Signs Misirli as First Licensed Apparel Partner
